LIPS STYLE - CLEO VIBRATORY LIPSTICK

The LYPS STYLE brand is now launched with a vibrant, quality lipstick, with 10 incredible vibration modes, wrapped in silky smooth anti-allergenic silicone. From now on, not only is a lipstick a symbol of femininity, but it is also a symbol of pleasure, evolution and history have led to reasoning and women's freedom, pleasure above all is well-being, that's why LYPS STYLE is inspired by the history of women's lipstick, and in honor of its 100 years of history, the best vibrated lipstick comes out for today's woman!

• Anti-allergenic silicone
• USB rechargeable included
• 10 vibration patterns
• 1 motor
• Powerful and silent
• Lithium-ion battery
• Easy to clean

Although its creation may be even older if we take into account the pigments used by Egyptian and Greek cultures, lipstick as we know it is in its first century and remains a complex symbol of femininity.

Is there a woman who doesn't carry lipstick in her purse? It may be, although it is undeniable that this object is the symbol of feminine beauty and an icon of popular culture. Lipstick is 100 years old and remains the best-selling make-up product with almost a billion units worldwide.

The history of lipstick may even be older if the primary make-up of women in ancient times is taken into account. In a part of Egypt, certain natural pigments served as the basis for today's make-up. Waxes were fused to give certain colors which were used in the eyes and mouth, but in principle they were only allowed for the aristocratic social class. (Read also What if women want to wear make-up?)

In Greece, women rather painted their lips to indicate that they were prostitutes, while in Rome, women of the upper class did so.

Ancient pharaohs and kings also used make-up, although this was far from a matter of vanity, as make-up was linked to the alienation of spirits and medicinal properties. For example, they attributed properties to suppress the evil eye or to represent the strength of their ancestors.
But the revolution would come in 1915 from the hand of the American manufacturer Maurice Levy. With the idea of facilitating application and eliminating the tedious process of needing a brush - which is paradoxically back in fashion today - Levy and other manufacturers thought that the solution was a simpler and more hygienic presentation.

After many attempts, Levy created a stick-shaped balm, at first a little shaky, but which later became the product we see today. In short, she proposed a lipstick attached to a platform - which slid when the lipstick faded - and which was inside a metal tube with a lid. In this way, the bar became reusable.
Voilá, something so simple is still today the product par excellence and a complex symbol of femininity. Adored by the majority, but subjected to the gaze of the most radical who describe it as an oppressive, macho, provocative and terribly sexual object, lipstick nevertheless continues to remain on the beauty market.
“Lipstick is perceived as an object of consumption and personal care accepted in an environment where modernity is desired and professional success predominates as a goal in life (...) But we must not forget the primary function of make-up, that is to say, to create a visual illusion.

It temporarily modifies the face and, consequently, the way its users present themselves to others,” as described in a study by the Catholic University of Peru entitled “Lipstick: identity, presentation and experiences of femininity.”

-Red passion-

This research also suggests that certain colors accentuate these macho practices. The red color of the lips has always had an eminently sexual connotation.

“The elements that identify femininity can be underestimated, but they contain discourses and knowledge that tell us what it means for society not only to be a woman, but also to achieve a certain ideal image. The cosmetic industry plays with these symbolic values,” the text states.

The marriage of make-up and advertising probably gave birth to one of the most powerful weapons of mass diffusion of all time. From magazines, media and now social networks, the ideal of perfection, fashion, trend, the ideal of being a woman, a man, a child, a homosexual, is highlighted by constant presentations of models of this life.

Lipstick has played an important role in key moments in history. In addition to also being an element for the theater, for example, it was a product marketed by Elisabeth Arden during the Second World War in a campaign entitled “Campaign as Duty” to try to mitigate the crisis the world was going through.

PRODUCT INFORMATION:

• Total length: 10.2 cm
• Diameter: 2.5 cm
• Weight: 45 gr
• Material: silicone
• Case color: white and pink
• Water resistant: Yes
• Battery: Yes, USB rechargeable